Today, one of the challenges for any leader is to create an organisational culture in which employees feel invested, committed and where they can develop, grow, create and innovate. Although informal, corporate culture is a lever for performance, differentiation and cohesion. It is an integral part of the evolution of organisations and is defined as the set of ways of thinking and acting that are common to the employees of a given organisation.
My role as a “Culture and Performance” consultant is triple.
First, it is to diagnose the critical elements of the company’s culture to assess their adequacy to the company’s needs, its members, and its mission.
Then, my role is to facilitate the understanding and valuing of this culture by many of the company’s employees to become its best ambassadors.
Finally, my interventions aim to give my clients internal and external communication tools on their culture (culture-book *, culture-code, semantic platform) to, among other things, improve the level of employee engagement and develop the employer brand.
* Culture-book: a culture book states the salient features of an organisation’s culture. It can be used as HR support (recruitment, onboarding, external growth) or marketing support (careers, employer brand, commitment). It is a matter of members of the company reflecting on and familiarizing themselves with the values, principles and mission of their company, each of whom then becomes its first ambassador.